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Tips to help you improve Job Seeker response to your job postings:
Recommended Reading:
Hiring Smart!
Hiring the Best
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Tips to help you write job postings that will draw the attention of job seekers and encourage application to your posted job.
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Clear
and Unambiguous Job/Position Title
Use a job/position title that clearly defines the level
of the job and area of practice specialty. Consider using
consulting industry “generic” labels that
are easily identifiable (Partner/Principal, Senior
Manager, Manager, Senior Consultant, Consultant, Associate).
Unique or firm-specific titles may confuse the job seeker
or create unnecessary ambiguities. |
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Opening
Paragraph Attention Grabber
The lead paragraph of the job posting is key and should
include language to immediately grab the attention of
the job seeker. Write the opening paragraph as your LAST
STEP once you have completely written the remainder
of the job order -- you will then have a menu of items
to choose from to include in the lead-in paragraph. |
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Use a
Bullet-point Format
Use a bullet-point format in presenting the job posting.
Avoid lengthy paragraphs and long sentences. Make the
job posting easy to read, including plenty of white/blank
space. |
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Present
Three Compelling Selling Messages
It is important to create “Sizzle”
in your job posting – include compelling
selling messages that draw a job seeker’s interest
to your job. Work with your hiring manager
to compile a list of at least three selling messages that
make the job compelling to an actively-employed job seeker
(compelling messages that would draw someone from their
current firm to your firm). |
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Job Position
Overview Must Sound Interesting
You want the job seeker to think: “this job sounds
fantastic!” Describe the general responsibilities
of the position in a way that sounds interesting and exciting.
Avoid mundane/routine job position descriptions. Also
describe why the position is open, particularly if you
can put a “positive spin” on why the position
is available (growth, expansion, new practice area, etc.
– all of these appeal to job seekers). |
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Always
Include 3 to 5 “Must Haves”
Every job has its “Must Haves”. Your list
of “Must Haves” should be at least three and
no more than five. Examples of “Must Haves”
are (1) college degree required, (2) willingness to travel
extensively on a M-F basis required, (3) previous management
consulting firm experience, etc |
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Also
Include 6 to 8 Other Key Requirements
Your job posting should also include a list of six to
eight other key requirements that are important
to success in the position. Prepare this list
with the most important requirements listed at the top.
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Fully
Disclose Compensation and Benefits
It is important not to be vague in disclosing compensation
and benefits information. Compensation information
disclosure increases the response rate significantly,
providing the yardstick of measuring “fit”
and relevancy to the individual. Also include any benefit
disclosure information that enhances the “sellability”
of your firm and the position. |
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Include
an Internal Contact Name and Email
The general preference for job postings is to include
a generic “mailbox” type response. Studies,
however, have demonstrated that including a contact
name and email addresses significantly improves the response
rate. The job seeker does not get the impression
that their resume is falling into some “black hole”
somewhere with little chance of being seen. |
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Clearly
Outline Your Initial Recruiting Process Steps
Go ahead and let respondents know the initial steps in
your recruiting process. Doing so enhances a job seekers
interest and improves response rates. Your first
step should read something like: (1) Review your
resume and respond within 48 hours if we are interested.
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Close with an “About Us” Paragraph
Always, close your job posting with a standard one paragraph overview of your firm and/or your practice group. Also include a direct link to your company website. |
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Include a Key Word List Last
Below the "About Us" paragraph, include a list of key words relevant to the position. When a job seeker searches the job database on our site, our system performs a key word search in the text of the job description area. Consider likely key words to be used by job seekers and include those words in your key word list. An example might include: Pharmaceutical, supply chain, procurement, Manugistics, lean, six sigma, consulting manager. |
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